Sunday, January 4

For Chinese Version click HERE

Cultural festivals celebrated in Malaysia are valued for one important reason: their predictability. From Deepavali to Aidilfitri, the masses return to familiar routines, customs, habits, and cuisine they commit themselves to once every year, usually in the company of friends, family and euphonious laughter. People already know what to expect when they balik kampung to celebrate the festivities with their loved ones, and it is precisely this anticipation to experience the familiar that only comes once a year which keeps such cultural celebrations alive. To usher in the Year of the Ram next Chinese New Year, SCS takes on the ambitious task of upgrading a familiar festival classic, the pineapple tart.

For generations, this sweet and savoury bite-sized pastry is a must have for family reunions during the Chinese New Year and whose quality make for impassioned conversations between middle-aged aunties wanting to perfect their own pineapple tart recipes. The shape and size of these delectable treats differ from region to region but none have dared deviate from time-honoured proportions that produce the tarts’ distinctive flavour and aroma. It doesn’t take a connoisseur to know that the pastry itself plays an equally important role as the pineapple jam filling. Just as it is inconceivable to celebrate Chinese New Year without these tarts, the creation of buttery, fluffy, and crusty pineapple tarts is impossible without quality butter, like SCS butter.

However, easily replicated perfection simply by the procurement of the right ingredients is never an indication of innovation. As such, SCS takes a step further by introducing eight newly developed pineapple tarts, complemented with a variety of flavours, to enhance and update a much beloved classic. These new varietals include Pineapple Cream Cheese, Pecan Pineapple, Berrylicious Pineapple,Chocolate Brownie Pineapple, Caramel Pineapple, Creamy Mango and Pineapple White Chocolate, Oatmeal Pineapple, and Green Tea Pineapple.

Baking enthusiasts interested in the recipes for the pineapple tarts above can check out SCS’s Facebook page at or their YouTube channel at Recipe booklets for the tarts can also be obtained from select supermarkets. Come January 2015, SCS will be launching an online-driven pineapple tart contest, so keep an eye out on their Facebook page for updates.

 photo PicMonkeyCollageb_meitu_1_zpsfe975011.jpg

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